When social media networks first took off, it appeared to be very individual relationship driven. Then in the last 5-6 years businesses began integrating social media into their public relation campaigns and strategies. Often I would hear from company leaders, we are doing Facebook and Twitter but not sure there is any business return for the time we are investing in social media.
Well, like many things that you pay forward, new research is showing that maybe the investment is paying off. A recent article in McKinsey Quarterly states that “new research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.” Check out the link below to see how social media can impact sales and how companies can achieve a bigger return on their investments using social-media networks like Facebook and Twitter to create a marketplace “Buzz.”