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Bellevue Chamber President & CEO Betty Capestany shares insights from her vantage point as head of Bellevue's premier business organization.


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Unlocking the Code

Posted By Betty Capestany, Monday, June 20, 2016
Trying to figure out how you can connect to the generations in the workplace and what motivates them? Or are you intrigued about technologies that are transforming the way business is done? Does the “inner geek” in you want to see what the future may hold in the way we work and live? If any of these statements intrigue you - then the Eastside Leadership Conference is a place for you.

The Eastside Leadership Conference encapsulates 15 years of melding, science, technology and the wickedly smart people transforming how business gets done. It’s known as the place to be to get an insider look into the disruptive technologies shaping our world and the companies that are on the forefront right here, at home.

The Eastside Leadership Conference is a rare opportunity for traditional business and civic leaders to get a peek at the people and technologies that are transforming the world. Daily our feeds are loaded with amazing discoveries or new technologies. We’ve distilled these large forces for you and are highlighting rapidly emerging clusters that are becoming multi-billion dollar industries.

Now, you may think “Why does it matter? We’re a traditional company providing traditional services.” I would challenge you on this one. My guess is you have a smartphone, your company has updated its IT and is taking advantage of consumer data to find your perfect customer. You are also probably dipping your toe in the water to figure out how to monetize social media to help expand your customer base. You might even use a 3D printer to manufacture prototypes or parts. Exponential growth in these areas is centered in our region – and you have an opportunity to join us for a fast, informative glimpse of what’s in store on topics like the Internet of Things (IoT); Artificial Intelligence, Augmented and Virtual Reality, Cybersecurity, 3D Printing, and Big Data; delivered in a manner even “non-geeks” can understand.

I know these all sound out there but you would be amazed at the small businesses that are taking these concepts and turning them into successful business strategies. You will get to meet these companies. You’ll also hear from Anna Liotta on how to unlock the generational codes in our workplace.

It’s amazing to look back on the cool stuff that was highlighted before it was common place in the market. A few years ago Dave Hasslinger from Washington Federal summed up the conference well. He said, “I left the conference wondering what the bank branch of the future would look like, or if we would even have branches or if the next branch would be on Mars!” The Conference will give you critical insights on how to integrate, respond, and adapt to the disruptive forces changing our world and to use these ideas to help shape our future!

With technology advancing at an exponential pace, hold onto your seats - the next big thing is happening right here, right now. Do you have your reservation? The Conference will sell out - only a handful of tickets remain so reserve your ticket today for the June 24 Eastside Leadership Conference!

Tags:  connections  entrepreneurial  technology 

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What Could Happen if You Just Walked in the Door?

Posted By Betty Capestany, Tuesday, January 26, 2016

What happens when you combine fabulous food, a room filled with tables packed full of creativity, a stormy night, and hundreds of people? Well in Bellevue, you get the opportunity to make deals and form sustainable connections and relationships.


Every January there is something I look forward to - no, it isn’t New Year’s resolutions or holiday bills. It’s the semi-annual Bellevue Chamber Business Showcase! I know you are probably wondering why since I have been to a lot of them. It’s the same response I will give you on why I enjoy every member connection opportunity. I get to hear amazing stories, hear testimonials and see connections happening in real time, the basis of long term business relationships.


Here are a few of the things I heard at the Showcase last week:


“Wow! What an amazing array of appetizers and a great facility!” Lots of compliments to the staff at the Red Lion Hotel Bellevue – you outdid yourselves!


“I got a coupon and message from The Seattle Times that told me to be here (even if it was raining) and they were right. I met a lot of interesting people.”


“My wife and I just moved to Bellevue two weeks ago. We lived in New York City for ten years, looked all over the U.S. and decided Bellevue is where we wanted to live and be part of the community!”


One of our Exhibitors Michael Langhout, Langhout International, LLC commented “this was a great event for my company. As a new member to the Chamber, we elected to staff a booth and sponsor a prize drawing. This provided an excellent opportunity to meet numerous new contacts, and learn about their plans and challenges. We had many visitors to our booth and we are excited to participate again at the next conference in June.


I do believe in karma, but I also believe that a well-organized event and a lot of encouragement to attend generate a lot of stories and opportunities. Along with those opportunities, being at the right place and at the right time is always half the battle. The other half of the battle is telling the story of your company by answering these questions: What specifically do you do?  What problem you are solving that makes life better? How do you add value? Who is your perfect customer? How was your company started?


The Bellevue Chamber’s mission is to provide resources in an environment that promotes the success of our member businesses. Help us shine the spotlight on your company! Tell us your story – give us your elevator pitch. Let us know the answers to the questions above so we can connect you and showcase your company. As business leaders, we know your time is valuable and the Chamber offers many benefits that you can receive without direct participation. We also know that just by walking in the door, you have access to potential business leads, referral sources, customers, or information to help your business.

Tags:  business showcase  connections 

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