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Starter
Power Persuasion
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Organization Overview
Since 2015, Wes has led teams, developed products, crafted sales copy, and launched marketing campaigns for his clients and his own business that have collectively earned seven figures in complex and competitive industries such as:
· Healthcare
· Strategic Architecture
· Aviation Manufacturing
· Information Security
· Consulting
· Accounting
· Telecommunications
· Education
As a former MBA consultant in the Seattle tech world, Wes developed a deep understanding of linguistics and business storytelling that makes products “stick” in the minds of customers. He’s implemented the Lean Management System within Fortune 500 companies (including Boeing) and knows how to help a team or company solve its problems using the scientific method as popularized by the Toyota Production System (Kaizen).
His process involves rigorously and efficiently researching the company’s product (and competitor’s products) as if he were an end-user and conducting a deep dive of customers’ desires and pain points.
Wes then uses this knowledge as the fertile soil to grow a narrative that helps customers see your product as the best solution to their problem.
For business owners who are frustrated by the weak marketing of conventional copywriters, Wes offers a new category of copywriter called the Kaizen Copywriter.
Unlike conventional marketers that populate the internet, Wes doesn’t rely on perishable formulas and instead uses his Lean background to write copy laser-focused on making sales.
· Healthcare
· Strategic Architecture
· Aviation Manufacturing
· Information Security
· Consulting
· Accounting
· Telecommunications
· Education
As a former MBA consultant in the Seattle tech world, Wes developed a deep understanding of linguistics and business storytelling that makes products “stick” in the minds of customers. He’s implemented the Lean Management System within Fortune 500 companies (including Boeing) and knows how to help a team or company solve its problems using the scientific method as popularized by the Toyota Production System (Kaizen).
His process involves rigorously and efficiently researching the company’s product (and competitor’s products) as if he were an end-user and conducting a deep dive of customers’ desires and pain points.
Wes then uses this knowledge as the fertile soil to grow a narrative that helps customers see your product as the best solution to their problem.
For business owners who are frustrated by the weak marketing of conventional copywriters, Wes offers a new category of copywriter called the Kaizen Copywriter.
Unlike conventional marketers that populate the internet, Wes doesn’t rely on perishable formulas and instead uses his Lean background to write copy laser-focused on making sales.
Starter
Industry
Marketing & Advertising