Unexpect It: Visit Bellevue’s new brand, campaign

Visit Bellevue has a fresh new look, and have officially launched their “Unexpect It” campaign. Created in partnership with creative agency 62ABOVE, the rebrand reflects Bellevue’s evolution from a quiet tech and innovation hub into a modern, globally connected basecamp city for Seattle and Pacific Northwest travel.

(Think jewel tones & forest imagery.)

“Bellevue has transformed in ways that even locals are still catching up to,” said Brad Jones, Visit Bellevue’s Executive Director and a Bellevue Chamber board member. “This brand reflects Bellevue’s pulse – creative, global, welcoming, and constantly evolving. It’s a place where culture is celebrated, community is strong, flavor is savored, adventure is invigorating, and discovery is around every corner.”

“Our research suggests that there’s only one way to experience Bellevue: Unexpect It.”

Check out Visit Bellevue’s press release here, and follow them on socials to see the campaign as it unfolds.