Small Business Workshop: Turn More Opportunities Into Clients

Before you spend another dollar or another hour on marketing, make sure you know what problem you are actually trying to solve.

Marketing is everything that happens from the moment you decide who you want to serve through the moment that client sends the next person your way.

But most businesses look at marketing in pieces: a website, networking, referrals, email, social media, events, advertising, sales follow-up. The challenge is understanding how those pieces work together, which ones are actually contributing to growth, and where opportunities may be slowing down or getting lost.

That is where businesses waste time and money: 
Solving the wrong problem.

In this interactive workshop, marketing and growth consultant Dan Zinno will introduce the GROWTH framework, a practical way to look across your entire marketing system, from brand and positioning through client onboarding, referrals, and win-back. Through real-world examples, you’ll see how a problem showing up in one part of marketing can actually be caused by something happening somewhere else.

The goal is not to give you another list of marketing tactics. It is to help you understand what questions to ask, what numbers to look at, and where to focus before investing more time or money.

This workshop is ideal for:

Small business owners, solopreneurs, consultants, service professionals, and anyone responsible for generating new business who is doing marketing but is not completely sure what is working, what is not, or what to focus on next.

You will walk away knowing how to:

• Look at marketing as a complete system, not a collection of disconnected tactics. 
• Understand how the different parts of your marketing work together.
• Identify the questions you should be asking before deciding what to change, add, or invest in. 
• Make better decisions about where to focus your time, attention, and marketing dollars.

Stop guessing what’s working.
Start seeing your marketing as a complete system 
... and make better decisions about what deserves your attention.